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Webinar: Building gender-inclusive PURE business models
May 14 @ 1:00 pm - 2:30 pm SAST
Women are essential yet often invisible drivers of economic activity across developing regions, comprising 40% of the global agricultural workforce and 58% of Africa's self-employed population. Despite their significant contributions, women face persistent barriers in accessing and benefiting from Productive Use of Renewable Energy (PURE) technologies.
Join GOGLA for an insightful webinar to discover how innovative companies are transforming their business models to better serve women's energy needs while building sustainable businesses.
In this webinar, you'll understand why women represent only one-third of PURE technology end-users despite their economic significance, along with the transformative impact when this gap is addressed. We'll explore how customer personas serve as powerful tools for developing gender-smart business models by mapping women's unique needs, constraints, and aspirations across different segments—from subsistence farmers to growth-oriented entrepreneurs. This user-centered approach helps companies identify critical pain points and opportunities throughout the customer journey, informing everything from product design to marketing strategies and support services.
Drawing on existing literature and real-world examples of gender-smart approaches that work, including Oorja's "Farming as a Service" and Agsol's women-friendly solar mills designed for lightweight operation and small batch processing, this webinar will present a framework for creating gender-smart businesses across the entire customer journey. The speakers will also discuss ecosystem support by exploring policy recommendations and partnerships needed to scale these approaches.This webinar offers practical insights for anyone interested in closing the gender gap in energy access while tapping into a significant underserved market.
Speakers
Brenda Marbaniang
Policy Manager·GOGLA